B2B SaaS Examples: 20 Companies and What They Teach

Well-known B2B SaaS examples include Slack (team chat), Salesforce (CRM), HubSpot (marketing and sales), Zoom (video meetings), Shopify (online stores for merchants), Zendesk (customer support), Jira (issue tracking) and DocuSign (e-signatures). Each one is software a business rents online by subscription to do one job better. Below are 20 B2B SaaS companies grouped by that job, with how each one charges and what a small founder can learn from it.

What counts as a B2B SaaS company?

A B2B SaaS company sells hosted software to other businesses and charges on a recurring basis. The buyer is a company or a team, the product runs on the vendor’s servers, and updates reach every customer at once. If the term is new to you, start with what B2B SaaS means, then come back to the list.

The easiest way to read the examples is by the job each product does. Most B2B SaaS tools fit one of five jobs: communicate, sell, get paid, support customers, or build and run software. The one-line descriptions are short summaries of what each product is known for, not full feature lists, and pricing changes often, so check each company’s own pricing page before you compare numbers.

Which B2B SaaS examples help teams communicate?

1. Slack: team chat organised in channels, sold per user.
2. Zoom: video meetings and webinars.
3. Notion: shared docs, wikis and project pages in one workspace.
4. Asana: task and project tracking for teams.
5. Figma: collaborative design in the browser, used by product and design teams.

What they teach: a collaboration tool can spread inside a company one team at a time. One team adopts it, invites colleagues, and the account grows. Per-seat pricing grows with that spread.

Which B2B SaaS companies help businesses sell?

6. Salesforce: CRM software for tracking leads, deals and customers.
7. HubSpot: CRM plus marketing, sales and service tools, with a free tier.
8. Mailchimp: email marketing, priced by the size of your audience.
9. Calendly: scheduling links that remove back-and-forth emails about meeting times.
10. Intercom: customer messaging on websites and in apps.

What they teach: tools close to revenue are easier to justify. When a product helps a business win deals or book meetings, the buyer can connect the price to money coming in. Calendly is also a good lesson in narrow scope: it is built around one small job, and the links users send put the product in front of the people they meet.

Which B2B SaaS examples help companies get paid and stay organised?

11. Shopify: hosted online stores for merchants, with apps and payments.
12. Stripe: online payments and billing, priced mainly per transaction.
13. QuickBooks Online: accounting and bookkeeping for small businesses.
14. Gusto: payroll and HR for small US businesses.
15. DocuSign: electronic signatures for contracts and forms.

What they teach: finance and paperwork tools get harder to replace once they hold a company’s records. Moving accounting history or payroll setup to a new tool is real work, which gives customers a reason to stay. That position starts with getting one boring job right.

Which B2B SaaS companies help with support and operations?

16. Zendesk: help desk ticketing and a knowledge base.
17. Atlassian Jira: issue and project tracking, popular with software teams.
18. Monday.com: customizable work management boards.

What they teach: a workflow tool can bend to how a team already works. Customizable fields and boards let one product serve many industries, at the cost of more setup for each customer.

Which B2B SaaS examples serve developers?

19. GitHub: code hosting, reviews and automation.
20. Datadog: monitoring for servers, apps and logs.

What they teach: developer tools can grow bottom-up. An engineer tries a free plan on a side project, and later brings it to work, where the company pays. Usage-based pricing fits because the bill grows with the infrastructure it watches.

How do these B2B SaaS companies charge?

The pricing model says a lot about who buys and how value grows.

Model	How it works	Examples from the list
Per seat	Price per user, per month	Slack, Asana, Figma, Notion
Tiered by size	Plans by contacts, records or features	Mailchimp, HubSpot
Per transaction	A share of each payment	Stripe
Usage-based	Price by hosts, data or volume	Datadog
Flat plans	A few fixed tiers by feature set	Calendly, Shopify
Free plan, then paid	Free tier pulls people in, teams upgrade	HubSpot, Notion, Zoom

Most real pricing pages mix these. For a deeper look at choosing one for your own product, see my guide to SaaS pricing.

What can a solo founder copy from these examples?

You are looking at these companies after years of growth, with product lines added along the way. The part a solo founder can copy is not the current product: it is the idea of one tool for one clear job.

Problem: small founders look at Salesforce and try to build a whole platform.

Cost: years of work before the product does any one thing well, and no clear reason for anyone to switch.

Fix: copy the starting shape, not the current one. Pick one job from the list above and narrow it to one kind of business. A help desk for one trade. A scheduling tool for one type of clinic. Payroll reminders for one country’s small shops. In my experience, a narrow product is easier to explain, to price and to write a landing page for.

Two patterns repeat across the list and are worth stealing:

• The product spreads itself. Calendly links, shared Figma files and signature requests from DocuSign all put the product in front of people who don’t use it yet.
• The product holds data people don’t want to move. Accounting records, support history and code repositories make leaving expensive.

I learned a smaller version of this while building my own products this year: reusing the same app shape (landing, accounts, billing) for every product meant each new one could focus on its one job. You can browse the products I built to see how narrow each one is.

If you want ideas sized for one person rather than a team of hundreds, my lists of SaaS ideas and micro SaaS ideas start from the same narrow-job approach.

B2B SaaS examples FAQ

What is the most common example of B2B SaaS?

There is no official ranking, but team chat and CRMs are the usual go-to examples. Slack and Salesforce are names many people use to explain the term.

Is Shopify B2B or B2C?

Shopify is B2B: merchants pay Shopify to run their stores. The merchants then sell to consumers, which is B2C for them.

Is Zoom a B2B SaaS company?

Yes, it sells plans to businesses for meetings and webinars, although individuals use it too. Many SaaS products serve both.

Can a small company be a B2B SaaS company?

Yes. A single developer selling a hosted tool to businesses by subscription runs a B2B SaaS company, whatever its size.

What should you do next?

Pick three companies from this list that sell to a world you know. For each, write down the one job it started with and the kind of customer it served first. Then ask what that same job looks like in a smaller niche the big player ignores. That gap is where a small B2B SaaS product can start.